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The distinction matters because tactics that boost Google rankings don't automatically improve your chances of being cited by AI models, and vice versa. A page optimized perfectly for SEO might never appear in AI responses if it doesn't align with how language models evaluate content. Conversely, content that AI models consistently cite might not rank highly in traditional search if it lacks conventional SEO signals.
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"There's a tremendous amount of succession planning happening at the moment. And there is the reality that the pipeline of 'ready-now' CEOs has decreased over the last several years," she says.